funny chinese words emotions wechat stickers

#Funny chinese words emotions wechat stickers android
#Funny chinese words emotions wechat stickers download

On the other hand, it might be crucial for Chinese local brands, who want to go global. Chinese smartphone users rarely use iMessage to communicate with each other, especially the younger generation”. Additionally, branded emojis and stickers downloaded from App Store and Google Play Store cannot be used on WeChat, which makes them almost useless for Chinese consumers.Ĭhina No.1 recipe-sharing and ingredients-purchasing application Xiachufang have their own stickers on iMessage, but it is most likely unknown for the major part of Chinese Xiachufang users. According to Business Insider: “ 83% of all smartphone users in China use WeChat, 93% in China’s Tier-1 cities.

#Funny chinese words emotions wechat stickers android

Here are the reasons:Ī) The statistic shows that in December 2017, Android held a share of 78.69 percent of the mobile operating system market in China.ī) Chinese netizens prefer downloading stickers pack directly from WeChat Sticker Gallery within WeChat, which is a multi-purpose messaging, social media and mobile payment app developed by Tencent. Although it is convenient for iPhone users, this branded emojis and stickers probably miss out the whole Chinese market. Some apps have their own stickers, which can be sent directly by an iMessage. IPhone users might have noticed of the new feature of an iOS operating system: downloaded applications on your iPhone will automatically show under the input field of iMessage. Chinese netizens preferences: What platform should be used for launching branded emojis and stickers? As a result, stickers in China are more popular among consumers’ online messaging, while emojis appear more frequently in social media posts because of its smaller size.įor international brands, it is very important to take this into consideration and utilize branded stickers as a tool for their Chinese marketing campaign. On the other hand, stickers, especially animated ones (dongtaibiaoqing 动态表情, saved as a GIF file), are more dramatic, which allow introvert Chinese people to express themselves without saying the words directly.

#Funny chinese words emotions wechat stickers download

Users feel troubled by having to download the branded-emoji-keyboard outside of a messaging app. Because, first of all, emojis are considered ‘unhandy’ by many Chinese consumers. Stickers more popular than emojis in China. Louis Vuitton sticker celebrating the year of a dog Generally, stickers in China are customizable and usually contain more information.

When you send a sticker to someone in a text message, in fact, you’re sending them a file (PNG, JPG, or GIF). They represent things such as faces, weather, vehicles, buildings, food and drink, animals and plants or icons that represent emotions, feelings, or activities. Tricks of the Chinese online business environment: Emojis VS StickersĮmoji are pictographs (pictorial symbols) that are typically presented in a colorful cartoon form and used inline in the text. Branded emojis and stickers in China are supposed to help improving brand awareness and loyalty among consumers yet before jumping onto this bus, international enterprises need to be clear with such 5 following points: 1.

It seems to be a perfect strategy infiltrating Chinese millennials’ daily life. It is not new for international companies to leverage branded emojis and stickers in chatting apps to engage with their potential or existing consumers. It has become an unabandoned part of Chinese consumers’ daily conversation. As a matter of fact, due to discouraging of outward expression of feelings and attitudes, as well as the preference for an obscure sense of humor, Chinese users are even more enthusiastic about so-called 表情包 (biao qing bao=facial expression pack, Chinese for stickers pack used on messaging applications).

Chinese netizens are no exception, especially Chinese millennials. The netizens are using this specific “language” communicating with each other and having fun at the same time. Emojis and stickers in chatting apps are becoming a crucial part of our online language and even a part of our culture. 95% of internet users have sent an emoji at some point and over 10 billion emojis are sent each day. Global consumers spend a significant amount of time on social media and instant message application. Visually driven communication as a part of Chinese consumers daily online conversation Risk assessment for a transport operator in Greater China.A world’s leading battery manufacturer setting its foot in China.A global tech company’s development of mobile payment in China.A global social media platform’s China export advertising expansion.